Arnaud DUMAS: Standards and positioning of electronic cigarettes on the example of France and Europe

Arnaud DUMAS de RAULY is a person who has been working on the French vaping market since his childhood.

As an experienced marketing specialist, Arnaud was among the first to popularize electronic cigarettes. He created organized system of positioning this sector as independent one  from the tobacco industry and eventually was elected as a president of FIVAPE, the French professional association of vaping.

During nearly 5 years, Dumas served as director of sales and marketing for the European branch of the International Customer Support at Enghouse Interactive. Having wealth of experience in dealing with customers and end users, he developed a marketing strategy for the largest manufacturer of electronic cigarettes under eGo brand in France.

Today, Arnaud Dumas is the president of FIVAPE defending the interests of manufacturers, distributors and users of electronic cigarettes in France and Europe. In addition, the speaker is a co-founder of Fat Smoke, the main retailer of electronic cigarettes under eGo brand in France.

During his performance at CIS VAPOUR DIALOGUES, Arnaud will talk about the rules of standardization of electronic cigarettes in France and Europe, as well as about the specifics of cooperation with state institutions and the search for the right customer.

Moreover, during a roundtable, the speaker will share the secrets of promotion of the brand and his experience that brought the eGo brand on the first place in sales in France.