Oliver Kershaw: what does vaping community want?

If you want to know what your clients want, you should become one of them. It is impossible to produce a quality product or sell the goods, without knowing the needs of the market. Naturally, for this purpose, there is a whole branch of science - marketing. For many years, people have been studying the demand, the nuances of responses to advertising and fighting for customer loyalty. However, the main advantage is in the hands of those who are directly communicating with their audience.

Oliver Kershaw, new speaker at CIS Vapour Dialogues is one of the few people who really communicate with vapers. He is the founder and director of E-Cigarette-Forum.Com, the world's largest online community of vapers. The service is used annually by more than 10 million people.

Moreover, the speaker of the conference is the co-founder of E-Cigarette Summit, which is held annually in the Royal Society in order to bring to the public discussion the issues of development of the industry of electronic cigarettes and learn about the latest scientific research of vaping influence on the human body.

Oliver founded his forum 8 years ago when he got rid of tobacco dependence with the help of electronic cigarettes and decided to promote vaping. Since then, the number of visitors and like-minded community has been growing. Speaker was able to create an open platform for dialogue between employers and vapers, which helps to develop quality product for the benefit of all participants in the electronic cigarette industry.

During the CIS Vapour Dialogues Oliver will speak about the challenges that vapers face, share his observations about certain brands, as well as real reviews and expectations of the community from vaping industry.