Learn about the efficiency of online and offline advertising of vape shops at B2B conference

To organize and develop a successful vape business, it’s important to be familiar with the market. Its most up-to-date issues will be discussed during the second day of the industry B2B conference as part of VAPEXPO Moscow.

Every vape shop owner eventually understands that business needs to be promoted. Many people turn to advertising. But how to assess its efficiency and return the money spent on it? This question will be covered by Aleksandr Chuprun, managing partner at GooVape.

At VAPEXPO he will speak on the topic “Performance analysis of online and offline advertising campaigns for vape shops”. Speaker will tell about:

• current development trends of web analytics;
• the use of analytics in advertising campaigns for vape shops from various sources;
• main directions and criteria of data analysis;
• case studies with offline and online data for vape shops;
• whether a vape shop can do without advertising.

Aleksandr Chuprun is an experienced expert in the sphere of web analytics. He has been leading projects in the sphere of Internet marketing since 2007, has experience working with B2B and retail networks. In 2015 he took the position of managing partner at GooVape, manufacturer of e-liquids. Here he continues to deal with brand promotion in the Russian market.

To find out the exact time of speaker’s presentation, check out the conference program. Follow the news – we continue forming the program!

Tickets for the conference on December 9-10 are available here: https://vapexpo.ru/en/registration.